Summarizing the news without any commentary is not helpful. By the time I see the alerts I’ve already read most popular newspapers and likely at least browsed the underlying decision.Writing about the legal implications of business and political issues is a great way to show clients and potential clients that you understand what they do, the challenges they face, the solutions they need. But you have to tell them what they need to hear. Read the post. And start helping your clients.
Life's short. You're busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don't have to. Are you reading these posts?
Thursday, December 10, 2015
Your Clients Don't Need You To Explain The Law
Your clients don't need you to explain the law to them. They need you to explain how the law affects their ability to do business. Anything else, writes Olga Mack, Head of Legal at ClearSlide, in The Art and Science of Being Useful to In-House Counsel,doesn't do much good:
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