Firms that are landing the highest-value work are focusing more on integrating than on acquiring specialized expertise. They’re developing and communicating a strategy that explicitly emphasizes collaboration so that partners understand that their investment in learning to combine forces is part of a broader initiative that the firm will support. [...] These firms understand that if they can serve the most complex needs of their clients, they will earn their loyalty and the lion’s share of the most valuable revenue streams, and leave their competitors to scramble after the increasingly lower-value, commodity work.Of course it isn't easy. Of course it takes time. Of course it requires additional resources and increased communication and more non-billable hours to pull it off. But finding a way to bring your colleagues together in the name of client service can pay off handsomely.
Read the post. Pick up the phone. Start collaborating. You'll be happier, and so will your partners and your clients.