Delivering Value is Smart Marketing

If you're not adding value to your relationships, writes Eric Fletcher in If Your BizDev Plan Doesn’t Specify Targets, Don’t Expect Great ROI, you're not doing it right:

"Delivering real value to your network is the most eloquent marketing message there is, creating visibility with staying power."

Read the post for useful ideas on how to make yourself consistently valuable to your network. Read the post for guidance with developing a meaningful target list. Read the post for insight into building a pipeline that will produce opportunities. Read the post.