Social Media Is For Listening, Too

Law firms have a lot to gain from social media, writes James Mulvey in The 5 Ways Law Firms Are Using Social Media for Listening, because they are "innately social organizations," built on social interactions. But better relationships aren't the only benefit of online activity;

[B]road social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases, and firm’s reputation ... offers your firm immediate returns, even if these results fall outside of your typical marketing uses of social media.

Read the post. Start listening - and learning - on social media.

(Hat-tip to Nancy Myrland, one of Mulvey's sources, for alerting me to the post.)