Is Your Social Media Authentic?

To be effective on social media, writes Alan Singles in Does Your Law Firm Social Media Strategy Put Humans First?, law firms need to be authentic. They need to be human:

To be real, social has to be run by people who will read and react to comments and concerns being posted on your social channels. ... Your social strategy has to be more than an afterthought in the marketing plan. It has to tell stories (good or bad), and it has to react and allow for that personal side.

Read the post. Take Singles' advice and add some authenticity to your digital strategy to connect with the people you're trying to reach. You'll be glad you did.