Monday, July 20, 2009

Have you read these?

A smattering of interesting and insightful posts from the blawgosphere and beyond

  • "50 Web Resources for the Suddenly Solo Lawyer” from ABA Law Practice Today. Whether you’re suddenly solo, facing the possibility of becoming solo, or just looking for resources that will help you improve your practice, you need to read this piece. Jim Calloway and Allison Shields have put together a valuable list that has something for everybody. You used to have to pay to get access to this information. The bonus? This article is part of an entire issue devoted to the “Suddenly Solo” lawyer, where each and every article is chock-full of invaluable advice from the likes of Ed Poll, Jay Shepherd, Grant Griffiths, Dennis Kennedy, and others. Find it here.

  • The Answer to How is Yes” from Conversation Agent. I try to avoid recommending the same blog in subsequent posts, but when I saw this post from Valeria Maltoni, I couldn’t help myself. Perhaps it has something to do with the advice for out-of-work lawyers @JeenaBelil provided when I interviewed her on 22 Tweets this week: “Stop saying I can’t….” Whatever the reason, you need to read this post. And read it again. And then print it out and tape it to the wall next to your monitor so you can read it every day.

  • Prove Your Worth (and Profit) as a Results-Oriented Agency” from PR New Online. This post isn’t about public relations, it’s about value, about service providers finding ways to provide greater value to their clients, about changing the way things have always been done to meet the demands of the new marketplace. While the suggestions in this piece do not apply across the board to the legal profession, the message does: it’s time for a new business model.

  • 10 Reasons Why PR People Need to be on Twitter” from Social Media Today. I’m a firm believer in Twitter as a communications tool. It is changing the nature of business relationships, for good, and whether or not it is around in 10 years, the changes it brings about will be. For this reason, I am convinced that lawyers need to be on Twitter: to know it, to be able to communicate via the tool, to meet others doing the same thing, and to gain exposure to people and ideas that will add value. This post is written for PR pros, but a number of the ten points raised apply directly to lawyers. Read it and you’ll agree.

  • Seller's Remorse in the Marketing Business” from Trust Matters. This is a story about how an advertising agency reacted to being eliminated from consideration in an RFP process by Zappo’s. But it’s much more than that. One reason is that it reminds us of a valuable lesson: “One of the biggest fallacies sellers make is that buyers buy based on their own stated rational criteria.” Another? It has sparked some very interesting and insightful comments (including one from David Maister!) about the RFP game.

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