- “Why Thinking Like a Lawyer Is Bad for Your Career” from the ABA Journal online. Lawyers, although they may not have changed your behavior, chances are you’ve already thought about the points raised in this article. But it’s worthwhile to think about them again, and then reflect on how “thinking like a lawyer” can impact other aspects of your career, like knowledge management (see Mary Abraham’s post) and marketing.
- “Extraordinary Impact” from Conversation Agent. Yes, Web 2.0 has changed the way professionals communicate. Yes, it has changed the way they market their services. Yes, it has changed the way they establish the relationships that drive success. But don’t be fooled: the same principles apply today as they did in the last century. This post explains how and why.
- “Being popular or populist? Innovation in law firms” from Decent Shred. Innovation is hard in any profession. It takes good ideas, relentless commitment, powerful marketing, effective selling, and significant goodwill. But it’s essential, even in the context of law firms, and this post provides practical advice for anyone trying to bring about change in their firm.
- “Nine Legal Technology Trends for 2009 - The Year of Hunkering Down” from Dennis Kennedy’s blog. If you’re not familiar with Kennedy’s comprehensive and insightful work, I won’t be able to do it justice in a single paragraph. So let me put it this way: read this if you are (i) part of the legal profession, (ii) use any form of technology to do your job, and (iii) want to remain competitive as the delivery of legal services evolves. Did I miss anyone?
- “A Shot Across the Marketing and Sales Bow” from Demand Trigger. I recently discovered Mike O’Horo’s blog, and promptly added it to my RSS feed. Read this post and you’ll know why I did. You’ll also get a better understanding of why legal marketers need to drive the repositioning of marketing as one of the legal profession’s core business functions.
Friday, May 1, 2009
Have you read these?
A smattering of interesting and insightful posts from the blawgosphere and beyond