Monday, April 12, 2010
From Corcoran's Business of Law Blog: "Does a CMO need an MBA?"
"Does a CMO need an MBA?" from Altman Weil consultant Tim Corcoran in his Corcoran's Business of Law Blog. What makes a good law firm Chief Marketing Officer? How is that changing? Will an MBA better prepare the next generation of CMOs for the challenges they're going to face, to their jobs, to marketing the law firm, to the legal profession itself? Corcoran thinks so, and I'd have to agree. Read what he has to say, then add your comments to the discussion.