Friday, November 5, 2010

Today's Law Marketing Resource

Guy Kawasaki's "Why Websites Suck" on the American Express Open Forum. #1 reason? "Organization-centricity:"
"At the root of practically, every website failure I’ve come across is the organization wanting the customer to fit around how it’s organized, how it thinks, and the language that it uses. By contrast, great websites organize around the customer."
Does that describe your firm's website? How could your site be organized around your clients?

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