Today's Law Marketing Resource

Jay Shepherd's "Two kinds of lawyers" from his blog The Client Revolution. Regular readers know that I like what Shepherd has to say. He's clever and funny and knows his stuff. More importantly, he practices what he preaches, and his perspective on billing and pricing comes from jumping off the cliff and completely eliminating the billable hour from his law practice. Like this: 

"You can go to all the two-day seminars on AFAs you want, but mostly you'll be learning about Not Pricing. Your time would be better spent learning about your client and how they value the solutions to their problems and whether you can make a profit solving their problems for that amount.

That's pricing."