1. Clients always find a way to hire the people they want when they want to.Read the post. Let these unspoken rules guide your behavior. You may not master all 13, but you just might start hearing more of what your client wants. And isn't that the goal?
2. Clients don't fire their law firms, they just stop giving them work.
3. “Your rates are too high” is a euphemism for “I want to give the work to someone else”.
Life's short. You're busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don't have to. Are you reading these posts?
Friday, March 13, 2015
Do You Hear What Your Client Isn't Saying?
It's important to listen to everything your client tells you. But, writes Michael Rynowecer in 13 Unspoken Rules of Client Relationships, it's probably more important that you hear what she isn't saying. Because you need to follow the same unspoken rules that your clients have made "part of their core personality, behavior and decision making." Like these:
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