The First Step in Marketing: Identify Your Ideal Client

Writing your marketing plan? Identify who you want to work for before you decide what you want to say and where you want to say it, writes Sam Glover in Let Your Ideal Client Guide Your Marketing Strategy. And he's right: if you're marketing your practice without a clear idea of the person you want to represent and the problems you want to solve, you're doing it wrong.

Many lawyers ask whether they ought to use Twitter or write a blog or join a networking group. This is like asking whether you should use Word or Photoshop for your next project before you know what it is. [...] But if you already have a clear picture of your ideal client — your laser-targeted demographic — your marketing strategy will probably be pretty obvious.

Read the post. Figure who your ideal client is (Glover's questions will help). Then start connecting.