Copy editing affects audiences' perceptions about the news and their willingness to pay for it.
Wednesday, March 4, 2015
Good Writing Is Good For Business
While readers may forgive a grammatical error, a run-on sentence, or even a typo, they're likely to find your work less professional, less organized, and most importantly less valuable when they do. That's what journalism professor Fred Vultee found when he asked students to read both edited and unedited versions of news articles, writes Natalie Jomini Stroud in Study shows the value of copy editing. Vultee's conclusion? It pays to spend on an editor:
The lesson for lawyers and law firms is no less powerful, particularly when you substitute "your legal advice" for "the news" in the above sentence. That doesn't necessarily mean you need to hire a full-time copy editor to review your weekly blog post. But it almost certainly means that you should be relentless when editing your work to correct mistakes, avoid jargon, and make sure your intended audience will understand your message.
Don't let a typo damage your credibility. Read the post, then get out your red pencil and start editing.