- “How to Market in a Recession” from John Quelch’s Marketing Knowhow blog at Harvard Business Publishing. This post from late September 2008 (read: before the world caved in on our heads) starts out quoting Bernanke: “recession is possible.” As it turns out, the points on how to market in a recession are even older, from February 2008. And the eight factors to bear in mind when developing your 2009 marketing plan are as fresh as the day they were written.
- “Permission To Manage Your Career” from Jibber Jobber. We all need someone to give us permission to act now and then. This post takes an idea I once blogged about – knowing is nothing, doing is everything – and articulates it in a way that will prompt action in virtually everyone who reads it (wish I'd been able to do that!). Go get permission to own your future, then get at it.
- “Five Great Things About the 2009 Depression” from the Law People blog. I really like this post, not just because I’m excited about 2009 (and you should be too), but because it gives us the permission that Jibber Jobber convinced me we all need to use the current economic climate as a driver for change. Change is inevitable this year. Own it.
- “5 Ways to Gain More Value from Your PR Agency” from PR Squared. Last week I recommended you read a post to help you evaluate the value provided by your PR counsel and what they should be doing. This time it’s your turn. This post talks about your actions and attitude toward your PR counsel, and what you need to do to ensure you’re getting maximum value from your PR spend.
- “2009 Readiness: Part 2: The best source of success is already with you” from the tompeters! blog. This post explains why it is crucial that you actively target your existing clients for new business. The bonus? You already know where this is going. It’s Part 2 in a six-part series on 2009 readiness. Read it and learn.
Thursday, February 26, 2009
Have you read these?
A smattering of useful and interesting posts from the blawgosphere and beyond