From Law.com's Small Firm Business: "How Can Law Firms Help Their Lawyers With Marketing?"

"How Can Law Firms Help Their Lawyers With Marketing?" from Law.com's Small Firm Business. We all know it: change is hard. For small firms struggling to maximize the value of their marketing and business development money, time and effort, change can be even harder. This post is written for that crowd, the ones who want to change the way they market the firm and its lawyers, to do those activities that will lead to meaningful results, to move their marketing efforts to the next level. But don't let that stop you from reading it: the lessons it provides are useful for everyone.