From Lawyerist.com: "Legal Blogging: The G.Y.I. System"

"Legal Blogging: The G.Y.I. System" from Lawyerist.com. If you've read my blog before, you probably already know my views on blogs as marketing channels for lawyers and law firms: they work. But only when they're done right. This post provides practical advice for lawyers on how to effectively use a blog to communicate their message, transmit their knowledge, establish their expertise, and most importantly demonstrate their value.