From Marketing Asia: "Marketing vs Sales in Professional Services: Here we go again!"

"Marketing vs Sales in Professional Services: Here we go again!" from Robert Sawhney's Marketing Asia. If you're not reading Bob Sawhney's blog, you should be. This post shows why. Legal marketing is more than just brochures and websites and PR. A lot more. And firms that relegate marketing to the "nice to have" category will never develop the high-performance, the information-sharing, the marketing culture they must have if they hope to realize the full value of their relationships, of their brand, of their institution. This post articulates the why (and even the how). Read it, and add Marketing Asia to your RSS feed.