Got a brand? Um, maybe not.

Rees Morrison's "Brands of law firms – doubtful thoughts after a Georgetown Law Center conference" on his Law Department Management blog. Morrison writes for law departments, not the lawyers who serve them. As such, his blog is full of valuable and often unique insight into the ways that lawyers can improve the delivery of the services they provide and the value they add. This post is a good example. Think your branding efforts are working, that they are resonating with your clients, that they are articulating your "promise to clients"? Morrison doesn't. Read the post. Should you change the way you communicate the value of your firm? How?