Wednesday, March 30, 2011

Stop selling yourself short. Own your achievements.

J. Kelly Hoey's "I Am….Narrate Your Career Story" on Kelly's Blog. I've said it before: lawyers should tell stories more often. Stories that convey their passions, their successes, their personalities. Stories that contextualize their work, their experience, their expertise. But most of all, stories that give clients and potential clients a reason to like them, to want to connect with them, to want to hire them. Marketing isn't just about facts and figures, numbers of deals, cases won, dollars recovered. It's mostly about people, and articulating what you do in a way that causes others to sit up and listen. Hoey's post challenges you to turn your bio into a "career story," to inject some personality, to own your achievements. Makes a lot of sense, doesn't it?

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