Monday, March 14, 2011
I calls 'em like I sees 'em: blah, blah, blah.
Aric Press' "A Cleansing Look at Law Firm Marketing and Messaging" in the AmLaw Daily. Think your marketing materials are the cat's meow? Your PowerPoint presentation a cut above the rest? Your proposal letter an on-target, informative, meaningful analysis of how your firm will help the potential client solve its problem and meet its business objectives? Then you might want to read this article. Ken Grady, an actual general counsel at an actual corporation (Wolverine World Wide) calls 'em like he sees 'em. All you have to do is listen. So if you weren't at Georgetown Law School last week for its annual conference on the state of law firms, read this post. Then take another look at your marketing materials, from the client's perspective. Will they read: "Blah, blah, blah Law Firm name. Blah, blah, blah, Law Firm name"?