Wednesday, March 23, 2011

It's a crowded marketplace. Being the same doesn't help.

Intelli Challenge's "Dude, your collateral sucks!" at The Intelligent Challenge. When I saw the title of today's post, I knew I had to read it. Once I did, I knew you had to read it too. Lawyers, from solos to small firm lawyers to BigLaw, generate a massive amount of marketing collateral. Lawyer biographies. Practice brochures. Firm descriptions. Newsletters, white papers, client alerts. Does yours stand out? Does it engage your readers? Does it sell your firm and your practices and your lawyers? It's a crowded marketplace. Being the same isn't going to help you get more clients. Read this post, then take pen to paper. You'll be glad you did.

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