Friday, April 15, 2011

It's a brand new day. Don't you need a brand new strategy?

Joe Altonji's "Thinking about Strategy in a Post-Crisis World" at the Hildebrandt Baker-Robbins blog. Sure, the economy's getting better. But it's not where it was and, says Altonji, probably won't ever get back there again. That means the way you did things in the past is not going to drive your success in the future. So what are you going to do about it?

A good first step: redefine your strategy. Figure out what's important to you, to your partners, to your clients. Develop a plan for making sure you stay relevant. This post will help you get started. But don't read it if you're just looking for answers, for a "one-size-fits-all" strategy that you can tweak to your firm's needs. Because this post only asks the questions. You have to supply the answers. Fortunately, these are the very questions you need to prepare your firm for the brand new day.

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