Sorry Santayana: it's the ones who don't heed the lessons of the past that are doomed.

John Hellerman's "5 Marketing Lessons From Howrey’s Graveside" at Law 360. RIP, Howrey. And Brobeck, Thelen, Coudert Brothers, Heller Ehrman. What can we learn from the demise of these almost too successful, too well known, too traditional, too well established to fail law firms? Plenty, if we listen closely enough. Hellerman does, and has written a thoughtful piece on marketing, branding, and products, and how they played a role in Howrey's failure. Can these lessons alone save your firm from collapse? Probably not. But if you're listening, they might just help you make it a little stronger.