Tuesday, April 26, 2011
Storytelling. It's not just for campfires and kids.
Nick Morgan's "Win by Telling Great Stories with Peter Guber" on his blog Public Words. Unless you're new here, you know that I like posts about telling stories. Stories articulate your value as a lawyer. They communicate your passion, your knowledge, your experience. They help you translate the facts and figures of your work into people and problems and solutions. Most importantly, they give clients a reason to like you, to want to work with you, to trust you with their success, their career, their fears. I didn't know who Peter Guber was before I read this post. And I don't know if I will ever by his book, Tell to Win. But that doesn't mean I didn't learn a lot about telling a good story from this post. Read it, and you will too.