Working the crowd. And doing it right.

Whitney Johnson's "Building a Network That Works Takes Work" on her blog at the Harvard Business Review. We've written about networking before, but this post reminds us that there's always more to learn. Networking done right, the way that builds meaningful relationships, the way that makes people want to get to know you better, the way that leads to doors opening and client engagements, doesn't just happen. It takes planning and effort and follow-up. It takes work. This post talks about the work you should be doing to build the network you want. Read it, and start doing it right.