C'mon in, lawyers! The social networking water's fine!

Aviva Cuyler's "LinkedIn, Facebook, and Twitter: The Changing Face(s) of Social Networking for Lawyers" on JD Supra. "Lawyers understand networking," writes Cuyler. So why is "social networking" so hard for so many? For starters, it's the vocabulary, which makes "everything just a touch harder to understand than it needs to be." But there's nothing hard to understand about Cuyler's article. And after you've read it, there probably won't be much that is hard to understand about social networking, either. It's a great overview of the Big Three for lawyers, as well legal marketers and anyone trying to articulate the value of social networking to lawyers. Read it, and jump in. You might get a little wet, but there's no better way to figure out how it works for you and your practice.