Getting the most from your marketing efforts, the single-minded way.

Merrilyn Astin Tarlton's "Six Steps to Single-Minded Marketing" on the Attorney at Work blog. If you're not reading Attorney at Work every day, you should be. Because their "one really good idea every day" is almost without fail just that: a good idea, that will help you better market your firm, run your practice, understand technology, and do just about anything you do.

Today's post is no exception. Before you join all the social media sites you can find, before you start blogging, before you buy that ad space or sponsor that dinner or hire a PR pro to help you get the word out, you need to figure out just what it is you like to do, are good at, and want to be when you grow up. You need a plan, or you might just find yourself somewhere you don't want to be. Astin Tarlton's post will help you write that plan.