Friday, July 8, 2011
Sorry Google+: a lawyer's best friends are her clients, not her tech tools.
Scott Preston's "Technology is not your friend – your client is" on 3 Geeks and a Law Blog. To honor this week's release of Google+, today's post is about using technology, the cutting edge kind, to interact with clients. But it's not a post about shiny, happy people using shiny, happy tools to foster shinier, happier relationships. It's more like a giant level-set for everyone who thinks that Twitter and Facebook and Google+ and all of the private and semi-private law practice networks they have joined will automatically give them something they never had before. They don't. Technology is a tool. And while tools may facilitate communication, they don't build relationships. People do. Start using technology the right way. It's a lot more work than sending a few tweets, but in the end, it might actually pay off. Preston's post will point you in the right direction.