Tuesday, July 12, 2011
Tired of hiding in plain sight? Optimize your website and you won't be.
"Optimizing Your Online Shingle: On-Page and Off-Page Best Practices" by Robert Ambrogi and Steve Matthews in the ABA's Law Practice Magazine. Google's announcement that three-week-old Google+ has already reached 10,000,000 users serves as a powerful reminder of the increasingly fragmented landscape for marketing a legal practice online. But an active online presence is useless if you don't have a website that describes what you do, one that communicates how you help your clients and articulates your value. Because social networking is only part of the picture: sometimes (and perhaps most of the time), clients and potential clients find you not when they're chatting with friends on Twitter, but when they're looking for a lawyer that does what you do. So before you populate your Google+ feed, before you build your firm's Facebook page, before you create your YouTube channel, you need to optimize your website. Because if the search engines don't know about it, a tree falling in the forest can make all the sound it wants and still not be heard. Don't be that tree. Read today's post.