“Smalltalk should not be generic, but rather should be customized to your hosts. Avoid complimenting the artwork. It might look amazing to you, but the people you are talking to might not have been on the selection committee and they might hate it. Instead, ask a smart question that only thorough advance research on your part, about the corporation and the individuals you are meeting, allows you to ask.”Read the post, then print out a copy of Riskin's ten rules to have on hand as your team prepares for the next meeting. You’ll be glad you did.
Life's short. You're busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don't have to. Are you reading these posts?
Wednesday, September 7, 2016
10 Steps to Successful Hunting in Packs
Lawyers often call on potential clients in groups. Not only because there's "safety in numbers," but because when you're trying to put your best foot forward, sometimes you need more than two. And to keep from tripping each other up, writes Gerry Riskin in Hunting In Packs: Group Meetings With Prospective Clients, there are certain steps you must follow to maximize the effectiveness of your meeting:
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