Business Developers: Luck Is Not a Good Strategy

Successful business developers have a habit of making themselves lucky, writes Eric Fletcher in 5 Things Rainmakers Do That Put Them In The Right Place At The Right Time, but little of their success actually stems from luck:

“In fact, the epitome of strategic business development and marketing is increasingly about executing a plan that connects with those most likely to buy your product or service.”

Fletcher goes on to lay out five keys to a strategy that eliminates the guesswork and happenstance of business development. Read it, then take his ideas out for a spin. More likely than not, they'll help you unlock new successes.