Cross-Selling Only Sounds Easy

There’s nothing particular easy about cross-selling, writes Jim Hassett in Cross-selling Strategies: Cultivating New Business from Current Clients. It takes work, a client’s perspective, and above all a new attitude:

“Cross-selling should not be approached as a way to generate more business for your firm; it should be a way of helping your clients to run their businesses.”

Read the post, then spend some time with your colleagues understanding what they do and how they can help your clients. That will help you. And your clients.