“As insiders, we need to stop writing solely for lawyers and professional investors (many of whom do not understand this stuff, either) and start writing so that anyone with an interest in the topic will understand the news or information.”Read the post, and the five-point “cheat sheet” Lipin and Rosman put together for drafting news releases and publicly filed documents. Because they'll help you become a better writer. More importantly, they'll help you become the writer that those in a position to hire you will read.
Life's short. You're busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don't have to. Are you reading these posts?
Thursday, September 22, 2016
Every Profession Struggles with Delivering Readable Content
When it comes to writing documents that everyone can understand and use, it turns out that lawyers aren’t the only ones challenged. It’s a problem plaguing financial professionals, too, say Steve Lipin and Adam Rosman in A Plea for Plain English in Financial Documents:
Labels:
Adam Rosman,
Communication,
Content,
Steve Lipin,
Writing
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