Thursday, September 8, 2016

Sharing (Legal Content) Is Caring - Not Giving Away the Store

Adding credible legal information to your blogs and websites isn't giving away the store, writes Susan Kostal, it's demonstrating a true expertise in the law that you practice, it's building trust with the people in a position to hire you, and perhaps most importantly, it's educating the consumers of your products so that they're better able to make informed decisions about the services you offer:
“Information helps consumers and spurs them to act; it doesn’t lead them to think they are experts and that they don’t need to see a professional. They ask better questions and are more engaged in their matter — essentially becoming the most ideal and cost-effective clients possible.”
Read the post. Then start publishing the content your clients and potential clients need.

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