Win Friends and Influence People: Join a Trade Group

Membership does have its privileges, writes Thom Singer in The ABCs of Sales - J is for Join. That’s why joining a trade association, chamber of commerce, or other industry club is a smart idea:

“While it might sound cliché, it is true that people do business with those they know, like and trust.  Joining and being active in industry groups is one of the best ways to becoming known, liked and trusted.”

Read the post, and the read the list of local organizations to find one where your clients and potential clients hang out. So you can join the club.