If you build it, will they come? Only if you do it right.

Adrian Lurssen's "3 Steps to Building Corporate Presence on Facebook" at JD Supra's The Scoop. To Facebook, or not to Facebook? That is indeed the question for many lawyers. Whether you're a solo estates lawyer who wants to market her practice to friends and family, a large firm looking for an additional communications channel to reach clients, potential clients, and recruits, or a mid-size firm seeking a broader footprint, a Facebook page can help you meet your marketing objectives. But deciding you want a page is only the first step. Building it is a different beast altogether. Lurssen's post will help you do that right. Read it, and get started.