Thursday, June 23, 2011

Q: Is blogging useful for law firm business development? A: You are what you blog.

Brian Inkster's "The Elephant in the #LawBlogs Room" on his blog, The Time Blawg. Is blogging useful for law firm business development? In posing this question, Inkster clearly has touched a nerve (63 comments so far!). Of course there's no single right answer, no overarching principle that guides legal blogging, no one-size-fits-all solution that articulates the value, payoff, and validity of any given blawg (how boring would that be?). But that's a good thing, because there's value in the debate, in questioning your motivation for blogging as well as that of your colleagues and peers, in setting your own standards and objectives. Read the post. Join the discussion.

1 comment:

  1. Even though existing clients are a prime source for new matters and referrals, by no means should you neglect your prospecting for new clients. The key to expanding your client base is to think in terms of specific industries - health care or biotech, for example - rather than narrow practice areas.
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