Selling your strengths starts before you ever walk in the door.

Elizabeth Sosnow's "6 Ways to Show You Give a Damn in a Job Interview" on Jay Baer's Convince & Convert. Whether it's for a job interview or a client pitch or a presentation to a room full of general counsel, selling yourself is often the hardest part of your job. But perfecting your talking points shouldn't keep you from doing your homework about the people you're talking to. On the contrary. The more you know know about your audience's business, their objectives, their struggles, their successes and how you can help them meet / overcome / continue them, the more you will stand out. In a good way. Because nobody is looking to hire narcissists. Sosnow's post tells you how to do it right.