Wednesday, June 15, 2011

Sorry Mr Wells: you don't need a potion to be invisible online.

Allison Shields' "Is Your Law Firm Invisible Online? Do Something About It" on her Legal Ease Blog. There's really no good excuse for not having a meaningful online presence. No, I'm not talking about spending 18 hours a day updating your Twitter and Facebook feeds. Or answering 15 law-related questions every day on LinkedIn, Quora, Avvo and other sites, day in and day out. Or even writing a legal blog, though that works for many lawyers. No, an online presence that helps you build your practice doesn't have to be particularly complicated. But it does require a website, one that says what you do and where you are and how potential clients can reach you. And maybe even a LinkedIn page that outlines your employment and educational history and has a photo so people can recognize you at a networking event. But don't take my word for it. Let Shields convince you.

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