Monday, June 27, 2011

Not getting the answers you want? Maybe you're asking the wrong questions.

Martin Baker's "A Manager’s Primer on Asking Better Questions" on his blog Creativity Central. Want to know what your clients are thinking, what they are worried about, how they measure success and failure and essential client service? Ask them. But don't be surprised if your questions don't elicit the responses you want. Not because your clients aren't telling the truth, or aren't giving complete answers, or perhaps aren't being honest with themselves about a question they really don't want to answer. (That's what people often think when they don't get the answers they expect.) Sometimes it's more simple. Because you need to ask the right questions if you want meaningful answers. Baker's post will help. Read it, and see if you can get the answers you need by modifying the questions you ask.

Hat tip to Matt Homann for pointing me to this post, on his blog the [non]billable hour.

No comments:

Post a Comment