Wednesday, June 29, 2011
Law marketing made easy, the stellar service way.
Julian Summerhayes' "Why Law Firm Marketing Is E-A-S-Y" on his blog at JulianSummerhayes.com. I'm not sure that I completely agree with Summerhayes when he declares that law firm marketing is easy. But I get it. Because he doesn't mean that it's simple or that it doesn't require any particular effort or that lawyers can market their firms in their sleep. For Summerhayes, law marketing is easy because it all boils down to one thing: service. And if you get that part right, if you provide your clients with best service you possibly can, the kind of service that leaves them completely amazed, then your marketing will indeed be easy.