Tuesday, January 13, 2015

It's Time for A Marketing Checkup. Here's What You Need To Do

The new year is a perfect time to assess your business development efforts, writes Sally Schmidt in Take Stock of Your Marketing and Business Development Activities. You know she's right.

But you may not know what to do, or or even how to evaluate what you're doing. That's why you need to read Schmidt's post. Schmidt serves up a series of questions, about the people you frequent, the organizations you join, the speaking and writing you do, that will send you down the path of intentional marketing and business development:
There will always be people who ask you to lunch, and there will always be folks who like to be wined and dined. The question is, are you finding benefit from these encounters? . . . The benefit can’t always be measured in terms of business generated, but there should be some mutual advantage to the relationship. For example:
  • Are you learning new things when you get together?
  • Is the person a potential source of work or other opportunities (e.g., visibility or introductions)?
  • Can this contact be helpful to your clients in some capacity?
Read the post. Decide what's working, what isn't, and what you need to change. The get to it, before the new year gets away from you.

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