"If your website content does not engage and convert, then your website is a waste of time and money."What to do? Read Twitchell's post, for starters. Her best practices (Stop using legalese. Tell your readers what to do. Write for a mobile audience.) will put you on the road to an engaging - and readable - website. One that's both easy to read AND focused on the very information your prospective clients seek.
Stop wasting your money - and your reader's time. Read the post. Then fix your website.