What do you have to offer that addresses what people really need? Build a content plan around the answer to that question. Again, this is as true for a celebrity comedian as it is for a technology lawyer who solves the problems of, say, startup entrepreneurs, or an accountant who makes sense of financial matters for people who are busy raising families, planning vacations, saving for retirement.Read the post. Then get to work on your content.
Tuesday, January 27, 2015
Jimmy Fallon + Content Marketing = Watch and Learn
Lawyers can learn a lot about content marketing from Jimmy Fallon, writes Adrian Lurssen in Is Jimmy Fallon the King of Content Marketing?. For starters, Fallon's distribution of his material on Twitter, Facebook, YouTube and other channels - and the millions of subscribers he's attracted - clearly demonstrates why lawyers must share their work in the places where their clients and potential clients hang out. Another lesson? Give the people what they want (to share):