Sometimes The Best Thing You Can Say To A Client Is "This Won't Cost You A Dime"

Looking for a way to stand out? Try giving your client something for nothing. Pam Woldow and Doug Richardson call it "strategic altruism" in their post The Powerful Value of Providing Something for Nothing on Woldow's blog At The Intersection. I call it good business sense. Whatever you call it, you'd do well to heed their advice:

“Not everything in life has to be a billable event. There are times when you’ll help your cause most by providing value and not charging the client.”

Read the post. Give something away. Build a reputation as a "uniquely helpful and client-focused lawyer." Sure sounds like smart idea, doesn't it?