What Do You Call a 20-Year Relationship With Your Clients? A Good Start

When you're building your practice, stay away from the "fire and forget" work, writes Keith Lee, founder of Associate's Mind, in How To Build A 20 Year Relationship With Your Clients. Instead, focus on building a long-lasting relationship with your clients, providing customized, high-quality products and services that they'll brag about. Like apparel companies Gramicci and American Giant:

Gramicci built a relationship with me by providing a product that has lasted decades. American Giant wants to build that same sort of relationship. They’ve told me – everyone – that when you buy their products you buy them for life. These relationships are built on a high degree of quality that encourage me to place my trust in their products.

Read the post. Turn your clients into advocates and ambassadors for your work.