Grow Your Practice By Helping Your Contacts

Your success comes from your relationships, writes Betsy Munnell in 25 Easy Ways to Help Your Network…and Grow your Law Practice. And if you’re not focusing on the wants and the needs and the goals and the objectives of the people you know, it's time to start:

“So if your marketing plan consists mainly of ‘random acts of lunch’ then you’ll want to make some changes. If you take a prospect to a baseball game, then never call her again because she doesn’t send you any work, you’ll want to push the reset button.”

Read the post. Be inspired by Munnell’s suggestions. Start focusing on relationships. And start growing your practice.

Earning your stripes at 3:00 am: fixing client problems is the best business development tool ever.

Betsy Munnell's "What Do Blogging and Vegas Have in Common?? ....Building a Niche Law Practice in the Digital Age" on her blog. Marketing and business development weren't always about blog posts and tweets and Facebook pages. Back in the day, a lawyer did her best networking when she was doing her best work. Munnell's post reminds us of that, even as she looks at digital tools as a way to enhance your reputation in today's world, where "personal interaction is at a premium." Are the good old days gone forever? Maybe. Or maybe you just have to do it differently, to build a reputation online so that you don't have to start building it from scratch at each and every in-person encounter offline. Either way, your reputation is just the starting point. You always have to earn your stripes the old-fashioned way: adding value. This post reminds us of that.