Sorry Mr Wells: you don't need a potion to be invisible online.

Allison Shields' "Is Your Law Firm Invisible Online? Do Something About It" on her Legal Ease Blog. There's really no good excuse for not having a meaningful online presence. No, I'm not talking about spending 18 hours a day updating your Twitter and Facebook feeds. Or answering 15 law-related questions every day on LinkedIn, Quora, Avvo and other sites, day in and day out. Or even writing a legal blog, though that works for many lawyers. No, an online presence that helps you build your practice doesn't have to be particularly complicated. But it does require a website, one that says what you do and where you are and how potential clients can reach you. And maybe even a LinkedIn page that outlines your employment and educational history and has a photo so people can recognize you at a networking event. But don't take my word for it. Let Shields convince you.

You can't always give what they want. Not without asking questions, anyway.

Allison Shields' "Do You Know What Your Clients Really Want?" at her Legal Ease Blog. No, it's not the start of a bad lawyer joke. Giving your clients what they want and what they need -- even when the two are in conflict -- is part of the adding value equation. But much of the time you won't know what they really without doing a little digging. Without asking a few questions. Without challenging their answers a little bit. Without understanding their short-, medium-, and long-term objectives. Without articulating what you can realistically provide, and comparing it to the results they hope to achieve. But don't take my word for it. Read the post and draw your own conclusions.