Today's Law Marketing Resource

Heather Colman's "A Strategic Staged Approach to LinkedIn" at Slaw.ca. LinkedIn is a great networking tool, but only if you use it. This post describes how -- and why -- one mid-sized firm is helping its lawyers do just that. It's a good primer for anyone not yet on LinkedIn, as well as those with "place-holder profiles." Think you're past that point? There's something here for you, too (see "second phase).