Trust Is The Key to Getting Paid What You Deserve

You'll never get paid what you think ought to receive, writes Seth Godin in "Getting paid what you deserve," only what others think you're worth:

...people don't make buying decisions based on what's good for you--they act based on what they see, need and believe.

He's not speaking specifically to lawyers, but he might as well be: clients will gladly pay you exactly what they think you've earned. It's up to you to make sure that number is in the right range.

Read the post. Then focus on building and maintaining the trust of your clients, on ensuring that your work product matches your reputation, on providing meaningful value in every representation. On establishing "long-term trust," as Godin calls it. Whatever you call it, it's the key to getting paid what you deserve.

Don't just prattle on. Make real strategy.

Seth Godin's "All abstract strategy discussions are useless" from Seth Godin's Blog. I've recommended posts on strategy. I've written about strategy myself. But not like this. It will probably take you less than a minute to read this post of 79 words (including title). But it might well change the way you think about what a strategy is. More importantly, it might change the way you think about, and execute, your own.